Tuesday 18 April 2023. Madrid. The sport sector in Brazil is one of the most important worldwide. The sports industry has a significant impact on the Brazilian economy. According to a report by consultancy firm PwC, sport in Brazil generated a turnover of more than 76 billion reais in 2019 (around $14 billion). This value includes revenue generated from ticket sales, advertising, television rights, sports tourism and the sale of sports products and equipment.
StadioPlus is a company with extensive experience in the Sportstech sector, specialising in creating new monetisation models for the sports industry through Web3 and the Metaverse, the company works with renowned partners such as LaLiga, with whom it has created its virtual world known as LaLigaLand. With the new headquarters in Brazil, StadioPlus is committed to start working with the most important players in the Brazilian sports industry.
Furthermore, the Latin American region, especially Brazil, is a pioneer in the use of blockchain technology. An example of this is that Brazil has implemented blockchain technology to fight corruption and control public spending. Currently, Brazil is the sixth country in the world and the first in Latin America with the most cryptocurrency owners.
The head of the new Brazil office will be Leonardo Biscaro. A lawyer with solid experience in consulting activities, legal strategy, drafting and negotiation of contracts, acting in the areas of Intellectual Property, Sports and Entertainment Law, Labour, Social Security, Consumer, LGPD and Compliance.
He is also a Member of the IASP Media and Entertainment Committee and an Advisor to the Ibero-American Institute of Sports Law (IIDD).
Leonardo Biscaro said: "It is a great pleasure to have the opportunity to work in the Brazilian market and help the sports industry move forward with the adoption of new technologies, such as blockchain and Metaverse, which can revolutionise the way fans consume and participate in sporting events.
Jon Fatelevich, CEO and co-founder of StadioPlus commented: "We are very excited to open our commercial offices in Brazil, one of the world's largest sports industry markets. We believe we can transfer the results we have achieved in Spain to Latin America and have chosen Brazil as a spearhead. Having Leonardo Biscaro as our Branch Director is a guarantee, as he not only has a lot of experience in the sports industry, but he is also a renowned sports lawyer in the country.
To present the opening of its new offices in Brazil, StadioPlus will take advantage of its participation in the Sports Summit from the 25th to the 27th of April, in Sao Paulo. This is the most important SportsTech event on the continent, where Jon Fatelevich and Leonardo Biscaro will meet with the most important athletes, clubs, leagues and companies in the country.
This expansion of StadioPlus will help the Brazilian sports industry to find new monetisation and revenue models through the Metaverse, virtual worlds, NFTs and digital collectibles, an industry that is developing by leaps and bounds and in which the Spanish company is a leader.
About Stadio Plus
Spanish company born in 2021 that provides technology and advice to the sports industry to connect it with the Web3 world and today is a leader in the sector and one of the fastest growing blockchain companies in Europe. The bridge between the sports industry and the future.
For more information, please contact:
Communication Department StadioPlus press@stadioplus.com / M +34 696587835
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